Summary

Greg George, Franchisor, CEO and co-owner of the Peach Cobbler Factory, reflects on his 35-year career in franchising and the personal transformation he underwent in his late 50s following a significant awakening.

The Peach Cobbler Factory has become the fastest-growing dessert chain in America, opening over 112 locations in less than three years. Despite this success, Greg shares his previous struggles and long history of drug and alcohol addiction, which began at age 12 and lasted until he was 46—a pattern he describes as a “family curse” affecting multiple generations.

Greg recounts the challenges of witnessing his oldest son’s
eight-year opiate addiction, which involved multiple overdoses and homelessness. This family crisis became a turning point, when his son entered a faith-based treatment center after hitting rock bottom. Shortly after, Greg
faced his own moment of reckoning, deciding to attend 90 Narcotics Anonymous meetings in 90 days, which marked the start of nearly seven years of sobriety.

His son also turned his life around and now holds a high-level position in Greg’s company. Together, they have helped 43 individuals find treatment for addiction.

Greg also highlights the significant influence of his business
partner, Larry Johnston, a Fortune 50 CEO who became a mentor and friend through an unexpected social media connection. Throughout his journey, Greg emphasizes hope for those struggling with addiction, noting that many
successful people may secretly battle similar issues. He advocates for admitting powerlessness and seeking help, sharing how willpower and discipline led to his recovery and a more balanced life. Greg is dedicated to assisting others, particularly the homeless, by providing essentials and emphasizing that true fulfillment comes from helping others rather than financial success. Greg expresses gratitude towards Larry for supporting his growth and enabling him to aid others. He encourages individuals facing similar challenges to reach out for support and aims to positively impact at least one person through his story. The conversation concludes with appreciation for
Greg’s transparency and dedication to personal and business growth, inviting interest in the Peach Cobbler Factory and his mission to help others.