Summary

Discover how a chance encounter with a mall retailer led Dawn Kane, co-founder and CEO of Hot Dish Advertising, to revolutionize franchise marketing. After managing an in-house agency for a mall developer, Dawn, along with two of her cohorts,  ventured out to establish her own agency, bringing her fast-paced retail expertise to the franchising world.

The Minnesota-based agency, named after the beloved regional casserole, transformed from a consumer-focused marketing firm into a franchise development powerhouse. Their innovative approach replaced generic messagingwith data-driven strategies, setting new standards in franchise marketing.

The COVID-19 pandemic became a catalyst for positive change, as Hot Dish successfully transitioned to a fully remote operation. This move expanded their talent pool nationwide while maintaining team cohesion throughthe Entrepreneurial Operating System (EOS).

Ready to dive into the fascinating story of how mall marketing experience evolved into franchise industry expertise?

Listen to this episode to learn how Dawn Kane and Hot Dish Advertising are reshaping the franchise marketing landscape.