Summary

In this compelling episode of Franchise Today, Stansits down with Greg Muzzillo, founder of Proforma, a $600 + million provider of printing and promotional products, serving businesses of all sizes around the world. Through its network of more than 600 franchisees, distributors and affiliates, Proforma is a market leader in this $300 billion market segment. 

As Stan unpacks Greg’s amazing story, you will hear how mentorship, resilience, and smart pivots have shaped ProForma’s franchise success. From early rejections, to life-changing guidance... from mentors like Subway founder FredDeLuca and recruitment and franchising icon, Alan Schonberg, founder of Management Recruiters, Greg opens up about evolving his business from cold leads to a purpose-driven powerhouse.

Learn how his wife Vera, who just happens to be Proforma's CEO has provided the leadership that has been instrumental to their growth, as a woman-owned business. Learn too, why genuine connections—and asking the right questions—are everything in business.

Greg confesses that he never planned on building a franchiseempire—but how one simple conversation changed his life. He also shares the highs, lows, and transformative lessons behind Proforma's success. From spiritual growth, to philanthropic impact... from selling products, to empoweringpeople, Greg reveals how values and vision can turn a business into a legacy.