Summary

Leading with Trust: Michelle Monroe Rowan and the Evolution of Franchise Business Review.

Few people set out to build a career in franchising. Michelle Monroe Rowan is proof that sometimes the best careers find you. Michelle joined Franchise Business Review more than 21 years ago as the company's first full-time employee. Today, as President and COO, she has helped shape one of franchising's most respected organizations while remaining a passionate advocate for franchisee satisfaction, thoughtful leadership, and the power of strong franchisor-franchisee relationships.

In this conversation, Michelle reflects on the lessons learned from growing alongside founder Eric Stites, why complementary leadership styles often outperform similar ones, and how curiosity, servant leadership, and saying "yes" to opportunities created a career she never anticipated.

We also discuss:

• Why franchising is ultimately a relationship business
• The importance of mentoring the next generation of industry leaders
• The role suppliers play in strengthening franchise systems
• How AI, digital noise, and information overload are changing franchise development
• Why the American Franchise Act matters to the future of responsible franchising

Michelle also shares insights from more than two decades of watching the franchise industry evolve while remaining committed to one simple principle: helping prospective franchisees make informed decisions and helping great franchise systems become even better.

Whether you're a franchisor, franchisee, supplier, or simply passionate about responsible franchise growth, this is a conversation you won't want to miss.